Industries: Media and Publishing
Ascend has practical working experience with traditional print publishers and evolving media companies and media networks.
We understand the macro trends and challenges facing this industry and often called up on to devise specific business and technology solutions in the IT Transformation and Strategy, Enterprise Information Management and business consulting areas.
If you are like our media and publishing clients, we know you have steep challenges to overcome – to advance your digital-first strategy or channel-agnostic publishing or updating your content management solutions. There is a critical convergence and confluence of three major forces a) content and data – both structured and unstructured content and data b) ability to mash-up and re-purpose and syndicate content and data c) instant delivery via consumption channels such as web, tablets, traditional print, mobile and smart phones etc. along with feeds and social media updates
We also know effective way to influence cross-sell and up-sell, identify new digital revenue streams across your business processes between publication products, custom media, events and conferences. Ascend projects may further help influence improvements in audience reach, improving advertising sales, and evaluate potential social media marketing benefits
We have helped organizations apply the right Technology Strategy, Enterprise Architecture, Information and Data Architecture, Security and Risk solutions that apply to numerous Media and Publishing business processes such as:
- Content Publishing
- Sales and Marketing
- Digital First and Channel Strategy
- Syndicated Content, Data Subscriptions and Custom Media
- Order Fulfillment, Billing and collections
- Analytics and Modeling
- Financial Reporting and dashboards
At Ascend, we’ll help you deliver pragmatic insights and predictable outcomes in your projects by applying an integrated business process, people and technology approach to your media and publishing services business needs. To learn more about our practice areas, click here.