Media and Publishing
Ascend has practical working experience with traditional print publishers and evolving digital media enterprises and networks.
We understand the macro trends and challenges facing this industry and often called upon to devise specific business and technology solutions in the IT Transformation and Strategy, Enterprise Information Management and business consulting areas.
We also know an effective way to influence cross-sell and up-sell, identify new digital revenue streams across your business processes between publication products, custom media, events, and conferences. Ascend projects may further help influence improvements in audience reach, improving advertising sales, and evaluate potential social media marketing benefits.
Our business processes
- Content Publishing
- Sales and Marketing
- Digital First and Channel Strategy
- Syndicated Content, Data Subscriptions, and Custom Media
- Order Fulfillment, Billing and collections
- Analytics and Modeling
- Financial Reporting and dashboards